FirstService Residential

North America’s property management leader FirstService Residential is a subsidiary of the FirstService Corporation (FSV) which has been an established brand and industry leader since 1989. FirstService is a highly customer-focused brand, keeping to a set of core values that keeps our residents and board members satisfied. From HOA, to high-rise and condo markets across the United States and Canada, the continental brand has a massive presence and crafting visuals that has shifted over time with my contributions.

Digital Advertising

In 2019, I was hired as a Graphic Designer, being promoted twice in my tenure to Senior Video and Graphics Artist. As the only person in the corporation with “Artist” in their title, I bring a level of creative expertise that has helped to elevate the brand’s aesthetic and strategic sensibilities. From developing emails in Hubspot, digital ads for Google and Facebook, to producing videos for YouTube and Vimeo, I am a powerhouse of digital design production.

Brand Refresh

When I was on-boarded in 2019, the brand had been experiencing fatigue. Outdated colors and typography kept the brand in the 20th century. As management and tastes shifted, the company underwent a brand refresh to revitalize our aesthetic presentation as well as our core values. With an ethos of “Life, simplified.®” the new strategy focused on creating a narrative of FirstService as a brand providing a simpler experience for our residents and board members. Sleek, modern colors, imagery and branding helped to refine the palette of the company in the public eye.

Video Design Contributions

As the Senior Video and Graphics Artist, my work is at its core conceptual, inspired by the latest visual trends as it is by my own sensibilities towards effective design. From initial storyboarding to filming with BlackMagic 6K cameras, editing in Adobe Premiere Pro, into final output, my visionary sensibilities do not shy away from taking every part of the production process. Keeping the core of “Life, simplified.®” my emphasis is on effective, clean edits that have helped drive leads through engagement. In my line of work, I have handled everything from directing talent on set, to full production.

Redefining Living

Luxury high-rise living is more than just breathtaking views and exclusive amenities — it requires expert property management to maintain seamless operations and deliver an elevated resident experience. As the leader in luxury high-rise property management, FirstService Residential provides tailored solutions, hospitality-driven service, and innovative technology to support your board and enhance your community. From personalized concierge services and curated wellness programs to premium amenity management and proactive maintenance, our teams help create the ultimate high-rise living experience.

Winning on Purpose

A video conversation series between FirstService Residential CEO and Bain Fellow Fred Reichheld. Filmed by Laylle Media in our Blue Lagoon office, I edited this multi-camera production in the timing of the clips after color correction and audio sync.

Virtual Brands Kingdom (VBK)

LQ VENTURES

For this company, I was brought on as an in-house graphic designer for an e-commerce clothing and drop shipping company with three distinct brands. Working closely with the marketing department I helped develop promotional material, social media content, tech specs for garments, and create the site layout.

EDM VISION

The primary company. EDM Vision, is based on apparel dedicated to the music festival and rave experience. Products ranged from sublimated hoodies and joggers to face masks and hydration backpacks. Content created for this company primarily targets a younger demographic.

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FIT ALLIANCE

Fit Alliance is the brand created that combines the look of streetwear with the comfort of fitness apparel. This line was more custom garments, with many of the outfits being made in conjunction with the in-house fashion designer. Dedicated to the craft of making these outfits, I also helped develop tech packs for distributors to create the garments that included fabric, measurements, and seam allowances.

LUGER TACTICAL

Luger Tactical is a patriotic clothing line that marketed content towards proud Americans. For this company, I developed the site layout, created mockups for products, and designed social media content to help garner attention to new products.

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BOOK/LAYOUT DESIGN

WHEN THE LIGHTS GO OUT

In 2020, when the lights in every concert venue dimmed and I was unsure if I would ever see live music ever again, I re-visited a college project where I compiled some of my best concert photography shots from my time in New York and Florida.

This full color photo book features over 80 pages of glossy, high quality images from various shows documented by myself. As a part of my on-going series capturing shows for various publications, I made this book primarily to create a narrative about the New York music scene and its changing face. Mainly, I focused on indie rock, pop, and rap artists and chose to feature more people of color, LGBTQ people, and especially gender non-conforming people. Images range from wild, intense live music shots to more formal portraits and polaroids.